Bio-innovation for a healthy smile
We developed a communications platform for Biomed toothpaste, a SPLAT sub-brand. The master tagline, "Bio-innovation for your smile," brings together advanced technology and natural ingredients—the brand's key selling point for millennials and Gen Z.
We also created taglines and a creative concept for Biomed's gentle molecular whitening range: "White down to the molecule" and "A brighter smile, molecule by molecule." Together, they highlight what makes the range distinctive and position the brand at the intersection of science and nature.